elumeo SE, through its subsidiaries, engages in the design, procurement, and distribution of gemstone jewelry. It offers various jewelry, jewelry goods, precious stones, and related products under the Juwelo, AMAYANI, Rocks & Co., and Jooli Gemstones brands. The company sells its products through electronic distribution channels, such as television, Internet, smart TV, and smartphone app, as well as home shopping television (TV) stations and web shops in Germany, Italy, France, the Netherlands, Spain, Belgium, India, and the United Kingdom. The company was formerly known as Atrium 66. Europäische VV SE and changed its name to elumeo SE in July 2014. elumeo SE was founded in 2008 and is headquartered in Berlin, Germany.