HCR Co., Ltd.

HCR Co., Ltd. provides data intelligence solutions in China. The company offers data intelligence, data insight, and data implementation; business consulting services, including IOB industry research, Entry Compass market entry, CI radar competitive intelligence, IPO consulting service, business due diligence, and background check; ADPre which collect test results with a large amount of samples covering the entire country; and ADTracker, helps track brand performance and also separately identifies the role of each ad/event in the overall effect of brand performance improvement. It also provides consumer insight; channel research; and innovative research solutions. In addition, the company offers ECRM, which gains insight into the elements that drive customer loyalty and the relationships between the various elements from a new perspective; and ECSM that summarizes customer needs by introducing the results of the latest demand research theory, and helps businesses measure, analyze, and interpret customer satisfaction from the perspective of demand. It serves automobile, internet technology, consumer durable, healthcare, industrial sector, tourism, public affairs, telecom, retail, FMCG, finance, tobacco, environmental protection, and education industries. HCR Co., Ltd. was founded in 2008 and is headquartered in Beijing, China.