YH Entertainment Group

YH Entertainment Group, an investment holding company, operates as an artist management company in Mainland China and Korea. The company offers whole lifecycle of artist management, including artist training, operation, and promotion. Its artist management services include participating in various commercial activities, such as endorsement deals, business promotion events, and commercial performances; and providing entertainment content services, including performing in movies, drama series, and variety programs. The company also engages in the music intellectual property (IP) production and operation activities, which comprise licensing its music IPs to music streaming platforms and other music service providers, as well as selling digital and physical copies of its music IPs; and provision of pan-entertainment business, such as commercial development of virtual artists, variety program format licensing, and sale of artist-related merchandise. Its customers primarily include domestic and international brands; content producers; media platforms; and music service providers that license music IPs. The company was founded in 2009 and is headquartered in Beijing, China.