ValueMax Group Limited, an investment holding company, engages in the pawnbroking, moneylending, jewelry and watches retailing, and gold trading businesses primarily in Singapore. It operates through four segments: Pawnbroking, Retail and trading of jewelry and gold, Moneylending, and Other operations. It offers pawn broking services through pledging jewelry in yellow or white gold, diamond jewelry, and branded timepieces, as well as gold, platinum, or silver bars and coins. The company also provides secured and unsecured term loans for businessmen and corporates; and hire purchase and floor stock financing services for automotive industry. In addition, it sells new and pre-owned jewelry, such as gold and diamond jewelry, gold bars and coins, branded watches, and Hermès bags through its outlets; purchases scrap gold from other pawnbrokers and jewelry traders; and sells fine gold bars to jewelry factories, wholesalers, and retailers. The company operates pawn and retail outlets in Singapore and Malaysia. Further, it is involved in the provision of management and IT, and property holding activities. The company was founded in 1988 and is based in Singapore. ValueMax Group Limited is a subsidiary of Yeah Holdings Pte. Ltd.