Aurora Design PCL

Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments. The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames. It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services. The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands. It serves white collar, traditional, and lower-income segment customers. Aurora Design Public Company Limited was founded in 1973 and is based in Bangkok, Thailand.