Direct Line Insurance Group plc

Direct Line Insurance Group plc provides general insurance products and services in the United Kingdom. It operates through Motor and Non-Motor segments. The company offers motor, home, pet, travel, life, cycling, general, and SELECT premier insurance; and personal loans products, as well as rescue products and commercial insurance for small and micro sized enterprises. It also provides management, motor vehicle repair, insurance intermediary, business support, software development, support and operational, legal, and breakdown recovery services. The company sells its insurance products directly through price comparison websites and phone, and through partners and brokers under the Direct Line, Churchill, Green Flag, Direct Line for Business Insurance, Privilege, DLG Auto Services, DLG Legal Services, Darwin, By Miles, and Natwest Group brands. The company was formerly known as RBS Insurance Group Limited and changed its name to Direct Line Insurance Group plc in February 2012. Direct Line Insurance Group plc was founded in 1985 and is based in Bromley, the United Kingdom. As of July 2, 2025, Direct Line Insurance Group plc operates as a subsidiary of Aviva plc.